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Cookie-cutter beauty standards are losing favor but 30% of consumers say that beauty ads should be aspirational.
May 16, 2022
By: Christine Esposito
Editor-in-Chief
According to the latest research from Mintel, almost one in five (17%) US consumers feel left out of beauty advertisements, rising to a quarter (25%) of Gen Z consumers. The data from the research group suggests that while the beauty industry has made strides to become more inclusive, there is still room for improvement. Cookie-cutter beauty standards are losing favor, finds Mitel. In fact, nearly half (47%) of beauty product users say they shop from brands with diversity or inclusivity and 3...
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